Hi, I'm
Alessandro.
Product Designer
I like creating things. I've spent the last decade between product design, web platforms, tooling and optimisation. I have an obsession with automation and simplifying things. I believe good design is invisible, it just works. I have also have way too many hobbies.
Co-leading WeTransfer's Creative Studio. Designing and producing campaigns seen by millions during file transfers. Working with brands like Apple, Coca-Cola, Chanel, Ford, Red Bull, Universal and many more. Managing campaigns end-to-end across creative formats, with a huge focus on streamlining and improving tools for creative production.
Now Watching
Ted Lasso
Football is life.
Led a platform team designing and shipping websites and web experiences across Bending Spoons' portfolio of products. Optimising costs and tooling.
Somewhere near Lake Como, Italy
Places I've Explored
Selected as a member of the Awwwards Young Jury, reviewing and judging websites submitted to one of the most prestigious web design award platforms.
What I'm Into
Led the complete redesign and redevelopment of the Evernote website, from design to code. Drove new user acquisition efforts and ran onboarding flow experiments to improve conversion.
Joined as Product Designer, working across multiple apps in the Bending Spoons ecosystem. Mobile-first design, rapid iteration, data-driven decisions.
Independent design work spanning branding, web design, and product strategy for various clients and startups.
Co-created RedLime, a creative studio focused on digital products. First real experience shipping something from zero.